How Premium Brands Handle Digital Marketing

Learn how two top British brands communicate their value online

Premium brands have a tough job on their hands when marketing online. Cheaper brands and products can easily steal attention away from their more luxurious competitors.

In this case study, we investigate Olivia Burton and Neal's Yard Remedies, two premium brands with countless lower-quality competitors. We look into: 

  • How they communicate their brand value
  • Their usage of paid and organic media
  • How they create cohesive cross-channel strategies
  • How they keep customers coming back

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