# Storm ID > Storm ID is a digital transformation consultancy headquartered in Edinburgh, Scotland. Founded in 2001, we help large organisations across the UK accelerate their use of digital, data and AI. We research, design and develop platforms, products and services, delivering seamless end-to-end solutions with real, transformative impact. Storm ID operates across four core practice areas: Strategy, Design, Technology, and Data and AI. We are a Microsoft Solutions Partner with accreditations in Digital and App Innovation, Data and AI, and Infrastructure. We work primarily with public sector, health, government, finance, and cultural organisations across the UK. Our AI capabilities include pre-built AI solutions, modular AI components, Microsoft Copilot Studio services, and private and sovereign AI deployments for regulated environments. We also provide structured engagement models including AI discovery workshops, LLM sprints, and data and AI sprints to help organisations begin or accelerate their AI adoption. ## Contact - **Website:** https://stormid.com/ - **Email:** hello@stormid.com - **Phone:** 0131 561 1250 - **Address:** Storm ID Ltd, 43 Constitution Street, Edinburgh, EH6 7BG - **LinkedIn:** https://www.linkedin.com/company/stormid/ --- ## Core pages - [Home](https://stormid.com/): Company homepage. Overview of Storm ID's mission to accelerate digital, data and AI adoption, featuring recent client work, service areas, AI solutions and accelerators, and latest news. - [About us](https://stormid.com/about-us/): Company history since 2001, core values (go above and beyond, battle complacency, expand your zone of genius, keep hold of the buck, be genuine), sustainability commitments, and inclusivity policy. - [What we do](https://stormid.com/what-we-do/): Overview of Storm ID's four service areas — Strategy, Design, Technology, and Data and AI — and the capabilities and delivery approach within each. - [Our work](https://stormid.com/our-work/): Portfolio of client case studies, filterable by sector and service area. - [Careers](https://stormid.com/careers/): Current job opportunities, employee benefits, and the Storm Academy graduate apprenticeship programme. - [Contact us](https://stormid.com/contact-us/): Contact form and details for business enquiries. - [Accreditations and partnerships](https://stormid.com/accreditations-and-partnerships/): Details of Storm ID's Microsoft Solutions Partner status and ISO certifications. - [Frameworks](https://stormid.com/frameworks/): Information on the public sector procurement frameworks through which Storm ID's services can be procured. - [Research](https://stormid.com/research/): Independent research report — "Automate tasks, not jobs: The AI opportunity for Scotland's public services" — identifying the highest value public sector workflows for AI-driven productivity gains. - [Blog](https://stormid.com/blog/): All articles, opinion pieces, case study updates, and news published by Storm ID. --- ## Services: Strategy - [Strategy](https://stormid.com/what-we-do/strategy/): Storm ID's strategy practice covers discovery-driven digital transformation. Services include service appraisal, service design, digital roadmapping, business analysis, and technical design. Storm ID has over 20 years of experience helping organisations define and deliver on their digital and data strategies. --- ## Services: Design - [Design](https://stormid.com/what-we-do/design/): User-centred and data-driven design practice. Services include user research (interviews, surveys, observation), design and prototyping, interaction design, content design, accessibility, and usability testing. Storm ID collaborates with clients in a rapid, iterative agile process. --- ## Services: Technology - [Technology](https://stormid.com/what-we-do/technology/): End-to-end digital service delivery. Storm ID develops responsive, accessible digital solutions using .NET and Azure Platform as a Service technologies. Services include cloud-native development, DevOps, secure software development, and scalable platform delivery. --- ## Services: Data and AI - [Data and AI](https://stormid.com/what-we-do/data-and-ai/): Storm ID's data and AI practice helps large organisations harness the full potential of their data. Offerings include AI solutions, AI components, Microsoft Copilot Studio services, and private and sovereign AI deployments. Storm ID also provides data strategy, data engineering, analytics, and insight services. ### AI Solutions - [AI Solutions](https://stormid.com/what-we-do/data-and-ai/ai-solutions/): A store of pre-built, ready-to-deploy AI solutions designed to automate repetitive processes, improve accuracy, and free teams to focus on higher-value work. Each solution addresses a specific business problem and is built to integrate directly into existing operations. - [AI Assess](https://stormid.com/what-we-do/data-and-ai/ai-solutions/ai-assess/): Automates the intake, classification and routing of requests — including claims, applications, renewals, and submissions — with complete audit trails for transparency and control. Built for public sector teams facing rising demand and reduced resources. - [AI Workbench](https://stormid.com/what-we-do/data-and-ai/ai-solutions/ai-workbench/): A self-hosted, project-centric AI platform that ingests documents, retrieves relevant context, and generates auditable answers using an on-premise large language model. Delivers guaranteed UK data sovereignty and full operational control for organisations that cannot compromise on privacy or compliance. - [AI Forms](https://stormid.com/what-we-do/data-and-ai/ai-solutions/ai-forms/): A feature-rich, AI-powered forms engine for creating and managing intelligent online forms for complex business processes, without requiring IT involvement. Supports workflow automation, staff productivity, and improved citizen and customer experiences. - [AI Customer Service Agent](https://stormid.com/what-we-do/data-and-ai/ai-solutions/ai-customer-service-agent/): Augments frontline customer service teams by providing citizens with instant information, accurate responses, and intelligent enquiry handling. Built for the standards and compliance requirements of the public sector. - [AI Complaints Agent](https://stormid.com/what-we-do/data-and-ai/ai-solutions/ai-complaints-agent/): Transforms public sector complaints handling by triaging issues instantly, supporting staff with policy-aligned responses, and ensuring consistent, transparent resolution. Addresses slow response times, inconsistent handling, and escalation risk. ### AI Components - [AI Components](https://stormid.com/what-we-do/data-and-ai/ai-components/): A library of production-ready, modular building blocks for constructing custom enterprise AI solutions. Components can be combined to meet specific organisational needs. Available components include: Classification, Routing, Redaction, Scoring, and RAG (Retrieval Augmented Generation). ### Microsoft Copilot Studio - [Microsoft Copilot Studio](https://stormid.com/what-we-do/data-and-ai/microsoft-copilot-studio/): Expert services to help organisations move beyond standard Microsoft 365 Copilot to build, customise and deploy AI copilots tailored to specific data, workflows, compliance needs, and sector-specific systems. Storm ID bridges the gap between general AI assistance and purpose-built copilots. ### Private and Sovereign AI - [Private and Sovereign AI](https://stormid.com/what-we-do/data-and-ai/private-and-sovereign-ai/): High-security AI deployment for organisations that cannot compromise on data security, compliance or control. AI models and workflows are deployed in fully private, sovereign setups — data stays within UK or jurisdiction-approved boundaries. Designed for public sector, healthcare, justice, and financial services operating under strict regulatory frameworks. --- ## Engagement models - [AI Discovery Workshop](https://stormid.com/ai-discovery-workshop/): A focused, one-day workshop designed to explore an organisation's specific AI challenges and opportunities. Covers business goals and pain points, AI tool and technique identification, and produces a tailored AI roadmap with prioritised initiatives and timelines. - [LLM Sprints](https://stormid.com/llm-sprints/): Enterprise Large Language Model sprints designed to help organisations understand how to extract value from LLMs. Storm ID identifies friction points and opportunities within existing business processes and helps organisations rethink workflows to use LLMs effectively. - [Data and AI Sprints](https://stormid.com/data-and-ai-sprints/): Structured sprints for organisations with large amounts of data and an ambition to adopt AI. Uses cloud-based technologies including Azure to tackle specific use cases within a strategic framework. Designed to accelerate analysis, testing, insight generation, and stakeholder co-design. --- ## Futurescot AI Challenge - [Futurescot AI Challenge](https://stormid.com/futurescot-ai-challenge/): Storm ID's partnership with Futurescot on the AI Challenge initiative, supporting Scottish public sector organisations to identify and develop high-value AI use cases. --- ## Client work by sector - [Government and public services](https://stormid.com/our-work/government-and-public-services/): Selected case studies of Storm ID's work with UK government and public sector organisations. - [Health](https://stormid.com/our-work/health/): Selected case studies from Storm ID's health sector portfolio. - [Finance](https://stormid.com/our-work/finance/): Selected case studies from Storm ID's financial services portfolio. - [Arts, culture and sport](https://stormid.com/our-work/arts-culture-and-sport/): Selected case studies from Storm ID's work with arts, culture and sport organisations. - [Planning and the environment](https://stormid.com/our-work/planning-and-the-environment/): Selected case studies from Storm ID's planning and environmental sector work. - [Commercial](https://stormid.com/our-work/commercial/): Selected case studies from Storm ID's commercial sector portfolio. ## Client work by service - [Data and AI work](https://stormid.com/our-work/data-and-ai/): Selected case studies showcasing Storm ID's data and AI delivery. - [Strategy work](https://stormid.com/our-work/strategy/): Selected case studies showcasing Storm ID's strategy work. - [Design work](https://stormid.com/our-work/design/): Selected case studies showcasing Storm ID's design work. - [Technology work](https://stormid.com/our-work/technology/): Selected case studies showcasing Storm ID's technology delivery. ## Individual case studies - [National Library of Scotland](https://stormid.com/our-work/national-library-of-scotland/): Transforming the National Library of Scotland's online presence. Won a BIMA award. - [Visit Glasgow](https://stormid.com/our-work/visit-glasgow/): Delivering a modern, scalable platform to inspire discovery of Scotland's largest city. - [Historic Environment Scotland](https://stormid.com/our-work/historic-environment-scotland/): Digital partnership with Historic Environment Scotland on a landmark redevelopment project. - [Historic England](https://stormid.com/our-work/historic-england/): Delivering the Local Heritage Hub for Historic England. Won a Digital Impact Award. - [Scottish Government — Open Data Team](https://stormid.com/our-work/scottish-government-open-data-team/): Delivering the next generation official statistics and open data platform for the Scottish Government. - [Scottish Government — Planning and Building Standards](https://stormid.com/our-work/scottish-government-planning-and-building-standards/): Delivering the next generation Apply service for planning, building and appeals. - [University of Glasgow](https://stormid.com/our-work/university-of-glasgow/): Digital services work for the University of Glasgow. - [Glasgow Life](https://stormid.com/our-work/glasgow-life/): Digital services work for Glasgow Life. - [National Records of Scotland](https://stormid.com/our-work/national-records-of-scotland/): Appointed as digital partner to National Records of Scotland. - [COVID-19 National Notification and Digital Tracing Service](https://stormid.com/our-work/covid-19-national-notification-digital-tracing-service/): Development of the COVID-19 National Notification and Digital Tracing Service. - [Storm ID and the NHS](https://stormid.com/our-work/storm-id-and-the-nhs/): Storm ID's portfolio of NHS digital work, including AI health diagnostics. - [Standard Life and Phoenix Group](https://stormid.com/our-work/standard-life-and-phoenix-group/): Digital services work for Standard Life and Phoenix Group. - [Department of Business, Energy and Industrial Strategy](https://stormid.com/our-work/department-of-business-energy-and-industrial-strategy/): Digital services for the UK Department of Business, Energy and Industrial Strategy. - [Foreign, Commonwealth and Development Office](https://stormid.com/our-work/foreign-commonwealth-development-office/): Digital services for the Foreign, Commonwealth and Development Office. - [Crown Office and Procurator Fiscal Service](https://stormid.com/our-work/crown-office-and-procurator-fiscal-service/): Digital applications development partner to the Crown Office and Procurator Fiscal Service, including a digital service for crime victims and witnesses. - [Scottish Fire and Rescue Service](https://stormid.com/our-work/scottish-fire-and-rescue-service/): Delivering a new website and intranet for the Scottish Fire and Rescue Service. - [Stirling Council](https://stormid.com/our-work/stirling-council/): Digital services work for Stirling Council. - [UCI Cycling World Championships 2023](https://stormid.com/our-work/uci-cycling-world-championships-2023/): Digital platform delivery for the UCI Cycling World Championships 2023. --- ## Accreditations and certifications - [Accreditations and partnerships](https://stormid.com/accreditations-and-partnerships/): Storm ID holds the following accreditations: Microsoft Solutions Partner (Digital and App Innovation, Data and AI, and Infrastructure); ISO 9001 (Quality Management); ISO 14001 (Environmental Management); ISO 22301 (Business Continuity). Storm ID is also a signatory to the Police Industry Charter and participates in multiple public sector procurement frameworks. ## Procurement frameworks - [Frameworks](https://stormid.com/frameworks/): Storm ID's services can be procured through the following public sector frameworks: Digital Outcomes 6 (Crown Commercial Service), Digital Outcomes 7 (Crown Commercial Service, RM10439), G-Cloud 14 (Crown Commercial Service), Technology Services 4 (Crown Commercial Service, RM6190), Artificial Intelligence Dynamic Purchasing System (Crown Commercial Service, RM6200), and Scottish Government frameworks for cloud and hosting services. --- ## Careers - [Careers](https://stormid.com/careers/): Overview of working at Storm ID, current job vacancies, and information about the company culture. - [Benefits](https://stormid.com/careers/benefits/): Full list of employee benefits at Storm ID, including benefits available from day one. - [Storm Academy](https://stormid.com/careers/storm-academy/): Storm ID's graduate apprenticeship and early careers programme, delivered in partnership with Strathclyde Business School. - [Content Designer](https://stormid.com/careers/content-designer/): Current vacancy for a Content Designer at Storm ID. --- ## Resourcing - [Storm Associates](https://stormid.com/resourcing-storm-associates/): Information about Storm ID's associate and resourcing model for flexible talent. --- ## Legal and policy - [Privacy policy](https://stormid.com/privacy/): Storm ID's privacy policy covering how personal data is collected, used and stored. - [Cookies policy](https://stormid.com/cookies/): Storm ID's cookies policy, including a list of cookies used on the site and their purposes. - [Accessibility statement](https://stormid.com/accessibility/): Storm ID's accessibility statement for stormid.com. - [Modern Slavery Statement](https://stormid.com/modern-slavery-statement/): Storm ID's Modern Slavery and Human Trafficking Statement. - [Social Value Strategy](https://stormid.com/social-value-strategy/): Storm ID's Social Value Strategy, covering commitments to community, environment, and inclusive employment. - [Carbon Reduction Plan](https://stormid.com/carbon-reduction-plan/): Storm ID's Carbon Reduction Plan, in alignment with Scottish Government net zero targets. - [Subject Access Requests](https://stormid.com/subject-access-requests/): How to submit a Subject Access Request to Storm ID under UK GDPR. --- ## Blog ### AI and data - [Agentic AI and workflow intelligence](https://stormid.com/blog/beyond-the-hype-how-agentic-ai-is-redefining-workflow-intelligence/): How agentic AI is redefining workflow intelligence beyond the current hype cycle. - [178m hours. Scotland's hidden public service costs](https://stormid.com/blog/178-million-hours-the-hidden-cost-in-scotland-s-public-services/): Analysis of the hidden administrative cost burden in Scotland's public services and the case for AI-driven productivity gains. - [Unlocking Public Sector Value with AI](https://stormid.com/blog/unlocking-public-sector-value-with-ai/): Perspectives on how AI can unlock value across public sector organisations. - [Public Service Data.AI Reflections on AI Adoption](https://stormid.com/blog/public-service-dataai-reflections-on-ai-adoption-across-uk-government/): Reflections on AI adoption patterns and progress across UK government. - [The end of SaaS? How AI agents are reshaping tech](https://stormid.com/blog/is-this-the-end-of-saas-as-we-know-it/): Explores how AI agents are disrupting traditional SaaS models and reshaping enterprise technology. - [Why Small Language Models are key to enterprise AI](https://stormid.com/blog/why-small-language-models-are-key-to-enterprise-ai/): The case for Small Language Models (SLMs) as a practical, cost-effective approach to enterprise AI deployment. - [Charting a new course. Storm's vision for AI era](https://stormid.com/blog/charting-a-new-course-storm-s-vision-for-the-ai-era/): Storm ID's strategic vision and direction for the AI era. - [How will AI Ethics affect the tech field?](https://stormid.com/blog/how-will-ai-ethics-affect-the-tech-field/): An examination of AI ethics and its implications for the technology industry. - [Empowering data-driven decisions with Azure](https://stormid.com/blog/empowering-data-driven-decisions-with-azure-data-management/): How Azure data management capabilities can empower organisations to make better data-driven decisions. - [Setting sail with Caledonian MacBrayne](https://stormid.com/blog/setting-sail-with-caledonian-macbrayne-a-data-driven-transformation/): A data-driven transformation case study with Caledonian MacBrayne. - [Transforming access to Scotland's open data](https://stormid.com/blog/transforming-access-to-scotlands-open-data/): Storm ID's work transforming access to Scottish Government open data. - [Refreshing USP.scot for a new era of town data](https://stormid.com/blog/refreshing-understanding-scottish-places-for-a-new-era-of-town-data/): Refreshing the Understanding Scottish Places (USP.scot) platform for a new era of town data. ### Analytics and SEO - [Unlocking Google Analytics 4](https://stormid.com/blog/unlocking-google-analytics-4/): A guide to understanding and getting the most from Google Analytics 4. - [Long live Google Analytics 4](https://stormid.com/blog/google-analytics-is-dead-long-live-google-analytics-4/): Perspectives on the transition to Google Analytics 4. - [Why generative search demands new SEO approaches](https://stormid.com/blog/what-you-should-be-asking-about-generative-search-in-your-organisation/): Why the rise of generative AI search requires organisations to rethink their SEO strategies. - [Why analytics is important for business](https://stormid.com/blog/why-analytics-is-important-for-business/): The business case for web analytics and data-driven decision making. - [How to build an empire with SEO analytics](https://stormid.com/blog/how-to-build-an-empire-with-seo-analytics/): Strategies for using SEO analytics to grow digital presence and performance. - [What to expect from a web analytics consultant](https://stormid.com/blog/what-to-expect-from-a-web-analytics-consultant/): A guide to understanding what a web analytics consultant does and how to get the most from one. - [Stop Google Analytics referral spam for good](https://stormid.com/blog/stop-google-analytics-referral-spam-for-good/): Practical guidance on eliminating referral spam from Google Analytics data. - [Google privacy Sandbox and Chrome cookie deprecation](https://stormid.com/blog/how-google-s-privacy-sandbox-and-chrome-s-cookie-deprecation-will-affect-the-web/): The implications of Google's Privacy Sandbox initiative and the phasing out of third-party cookies. - [Understanding the Pillars of Content Measurement (Part 1)](https://stormid.com/blog/understanding-the-pillars-of-content-measurement-an-introduction-part-1/): Introduction to a multi-part series on content measurement strategy. - [Creating and Using a Content Segmentation Model (Part 2)](https://stormid.com/blog/creating-and-using-a-content-segmentation-model-for-web-analytics-part-2/): How to build and apply a content segmentation model for web analytics. - [Understanding Content Engagement: Event Tracking (Part 3)](https://stormid.com/blog/understanding-content-engagement-key-events-to-track-and-metrics-to-choose-part-3/): Key events to track and metrics to choose for measuring content engagement. - [Beyond Page Views: Measuring Content Impact Points (Part 4)](https://stormid.com/blog/beyond-page-views-measuring-real-content-impact-with-content-impact-points-part-4/): Moving beyond page views to measure real content impact using Content Impact Points. - [Unlocking Content Performance Insights with ANOVA (Part 5)](https://stormid.com/blog/unlocking-content-performance-insights-with-anova-part-5/): Using ANOVA statistical analysis to derive content performance insights. - [The REAN model](https://stormid.com/blog/the-rean-model-flexible-approach-to-digital-strategy-modelling/): An introduction to the REAN (Reach, Engage, Activate, Nurture) model for digital strategy. ### Digital strategy and transformation - [Digital strategy? Delivery is the strategy](https://stormid.com/blog/digital-strategy-delivery-is-the-strategy/): The argument that iterative delivery, rather than upfront planning, should be the foundation of digital strategy. - [What does digital transformation mean?](https://stormid.com/blog/what-does-digital-transformation-mean/): A plain-language explanation of digital transformation and what it means in practice. - [How to create a digital roadmap](https://stormid.com/blog/how-to-create-a-digital-roadmap/): A practical guide to creating a digital roadmap for an organisation. - [How to survive business disruption](https://stormid.com/blog/how-to-survive-business-disruption/): Strategies for organisations navigating periods of significant business disruption. - [How to innovate like Google](https://stormid.com/blog/how-to-innovate-like-google/): Lessons from Google's approach to innovation that organisations can apply. - [Service design for government](https://stormid.com/blog/service-design-for-government/): How service design principles apply in a government and public sector context. - [How digital is reshaping justice services](https://stormid.com/blog/how-digital-and-data-are-reshaping-justice-services/): The impact of digital and data on justice services, including Storm ID's work in this space. - [Reflections on Futurescot Justice and Policing 2025](https://stormid.com/blog/reflections-on-the-futurescot-digital-justice-policing-2025-conference/): Storm ID's reflections on the Futurescot Digital Justice and Policing 2025 conference. - [Distributed agile: The Storm approach](https://stormid.com/blog/distributed-agile-the-storm-approach/): How Storm ID applies agile methodology in a distributed team environment. - [Digital distribution of healthcare services](https://stormid.com/blog/digital-distribution-of-healthcare-services/): The opportunities and challenges of digitally distributing healthcare services. - [Asynchronous virtual clinics: A solution to waiting times?](https://stormid.com/blog/asynchronous-virtual-clinics-a-solution-to-waiting-times/): Examining asynchronous virtual clinics as a potential solution to NHS waiting time pressures. ### Cloud and technology - [Azure vs AWS: The ultimate showdown](https://stormid.com/blog/azure-vs-aws-the-ultimate-showdown/): A comparative analysis of Microsoft Azure and Amazon Web Services for enterprise use. - [Top 10 benefits of cloud computing](https://stormid.com/blog/top-10-benefits-of-cloud-computing/): The ten principal benefits of migrating to cloud computing. - [Azure infrastructure as code](https://stormid.com/blog/azure-infrastructure-as-code/): An introduction to infrastructure as code practices on Microsoft Azure. - [7 cloud computing security measures to take now](https://stormid.com/blog/7-cloud-computing-security-measures-to-take-now/): Seven practical security measures organisations should implement for cloud environments. - [Intro to Secure Software Development Lifecycle](https://stormid.com/blog/introduction-to-secure-software-development-lifecycle/): An introduction to secure software development lifecycle (SSDLC) principles and practices. - [What is DevOps?](https://stormid.com/blog/what-is-devops/): A plain-language explanation of DevOps and how it improves software delivery. - [What is web testing?](https://stormid.com/blog/what-is-web-testing/): An introduction to web testing, why it matters, and what it involves. - [Why utilise a test engineer?](https://stormid.com/blog/why-utilise-a-test-engineer/): The business case for including a dedicated test engineer in digital delivery teams. - [Top 10 benefits of SharePoint Online](https://stormid.com/blog/top-10-benefits-of-sharepoint-online/): The ten principal benefits of Microsoft SharePoint Online for organisations. - [How to choose a SharePoint consultant](https://stormid.com/blog/how-to-choose-a-sharepoint-consultant/): Guidance on selecting the right SharePoint consultant for an organisation's needs. - [How to choose a web development company](https://stormid.com/blog/how-to-choose-a-web-development-company/): A guide to evaluating and selecting a web development partner. - [Content area rendering in Episerver](https://stormid.com/blog/content-area-rendering-in-episerver/): A technical guide to content area rendering in the Episerver (Optimizely) CMS. - [What are Umbraco Health Checks?](https://stormid.com/blog/what-are-umbraco-health-checks/): An explanation of Umbraco Health Checks and how they help maintain CMS performance. - [Why choose Umbraco as your CMS?](https://stormid.com/blog/why-choose-umbraco-as-your-cms/): The case for Umbraco as a content management system for enterprise digital projects. - [Handling MKMapView annotation pins with Swift](https://stormid.com/blog/handling-mkmapview-annotation/): A technical post on handling map annotation pins in Swift for iOS development. - [Why your business needs a website in the age of AI](https://stormid.com/blog/why-your-business-still-needs-a-website-even-in-the-age-of-ai/): The continuing importance of owned web presence in an era of AI-driven search and discovery. ### Design, UX and content - [What does inclusive design mean?](https://stormid.com/blog/what-does-inclusive-design-mean/): A guide to inclusive design principles and their application in digital products and services. - [The importance of UX testing](https://stormid.com/blog/the-importance-of-ux-testing/): Why UX testing is essential to delivering effective digital services. - [7 UX lessons I learned from baking](https://stormid.com/blog/7-ux-lessons-learned-from-baking/): A creative exploration of UX principles through the lens of baking. - [What is prototyping in design?](https://stormid.com/blog/what-is-prototyping-in-design/): An introduction to prototyping in the design process and why it matters. - [Why wireframes are important](https://stormid.com/blog/why-wireframes-are-important/): The role of wireframes in digital design and why they should not be skipped. - [Introduction to content design](https://stormid.com/blog/introduction-to-content-design/): An introduction to content design as a discipline and its role in digital services. - [What is UX writing?](https://stormid.com/blog/what-is-ux-writing/): An explanation of UX writing, how it differs from other forms of writing, and why it matters. - [Don't think PDF, think differently](https://stormid.com/blog/dont-think-pdf-think-potentially-different-format-instead/): Why PDF is often the wrong format and what alternatives to consider. - [A day in the life of a content designer](https://stormid.com/blog/a-day-in-the-life-of-a-content-designer/): A first-person account of what a content designer does day to day at Storm ID. - [Why you should consider a custom typeface](https://stormid.com/blog/why-you-should-consider-a-custom-typeface/): The case for investing in a custom typeface as part of a digital brand. - [Content accessibility: Speak plainly (Part 1)](https://stormid.com/blog/content-accessibility-part-1-speak-plainly/): The first in a series on content accessibility, covering plain language principles. - [Content accessibility: Writing in plain English (Part 2)](https://stormid.com/blog/content-accessibility-part-2-writing-in-plain-english/): Practical guidance on writing in plain English for digital content. - [Content accessibility: Plain English and the law (Part 3)](https://stormid.com/blog/content-accessibility-part-3-plain-english-and-the-law/): The legal context for plain English requirements in public sector digital content. - [Accessibility vs usability](https://stormid.com/blog/accessibility-vs-usability-whats-the-difference/): Explaining the difference between accessibility and usability and why both matter. - [WCAG 2.2 is here. What's it all about?](https://stormid.com/blog/wcag-2-2-is-here-whats-it-all-about/): A guide to the Web Content Accessibility Guidelines 2.2 and what changed. - [Building Inclusive Digital Services](https://stormid.com/blog/building-inclusive-digital-services/): How to design and build digital services that are inclusive by default. - [5 ways to celebrate digital inclusivity](https://stormid.com/blog/5-ways-to-celebrate-digital-inclusivity/): Five practical actions organisations can take to advance digital inclusivity. - [Mobile network accessibility](https://stormid.com/blog/mobile-network-accessibility-a-privilege-for-smart-phone-users-only/): The accessibility implications of unequal mobile network coverage. - [How to avoid creating the expert beginner](https://stormid.com/blog/how-to-avoid-creating-the-expert-beginner/): A guide to avoiding the expert beginner trap in digital and technology learning. ### Marketing and strategy - [The 4 purposes of marketing content](https://stormid.com/blog/the-4-purposes-of-marketing-content/): A framework for understanding the four primary purposes of marketing content. - [What are buyer personas?](https://stormid.com/blog/what-are-buyer-personas/): An introduction to buyer personas and how to use them in digital marketing. - [Psychologically profiling your buyer personas](https://stormid.com/blog/psychologically-profiling-your-buyer-personas/): How to apply psychological profiling techniques to develop richer buyer personas. - [6 signs your marketing campaigns are failing](https://stormid.com/blog/6-signs-your-marketing-campaigns-are-failing/): Six indicators that a digital marketing campaign is underperforming and what to do about it. - [Digital strategy? Delivery is the strategy](https://stormid.com/blog/digital-strategy-delivery-is-the-strategy/): Why delivery, not planning, should be the foundation of digital strategy. ### Sustainability - [Storm ID achieves ISO 14001 certification](https://stormid.com/blog/storm-id-achieves-iso-14001-certification-strengthening-our-commitment-to-sustainable-delivery/): Announcement of Storm ID's ISO 14001 environmental management certification. - [The environmental impact of digital](https://stormid.com/blog/the-environmental-impact-of-digital/): An examination of the environmental footprint of digital products and services. - [Sustainable software development](https://stormid.com/blog/sustainable-software-development/): How software development practices can be made more sustainable. - [Sustainability and accessibility](https://stormid.com/blog/sustainability-and-accessibility-the-new-digital-frontiers/): Sustainability and accessibility as the two defining digital frontiers of the current era. - [Sustainability is a must for innovation](https://stormid.com/blog/sustainability-is-a-must-for-the-future-of-innovation/): Why sustainability must be embedded in innovation strategy. - [The sustainability spectrum](https://stormid.com/blog/the-sustainability-spectrum/): A framework for understanding where organisations sit on the sustainability spectrum. - [Driving change through sustainable innovation](https://stormid.com/blog/driving-systemic-change-through-sustainable-innovation/): How systemic change can be driven through sustainable innovation practices. - [100km December 2024 walking challenge](https://stormid.com/blog/100km-december-walking-challenge/): Storm ID team's 100km walking challenge in December 2024 for charity and wellbeing. - [Our winter walking challenge](https://stormid.com/blog/our-winter-walking-challenge/): Storm ID's winter walking challenge for team wellbeing and sustainability awareness. ### News and company updates - [Storm ID delivering innovative AI chatbot for NSTA](https://stormid.com/blog/storm-id-awarded-ai-project-with-north-sea-transition-authority/): Announcement of Storm ID's AI project with the North Sea Transition Authority. - [Storm ID delivering next generation Apply service](https://stormid.com/blog/storm-id-partners-with-scottish-government-to-deliver-the-next-generation-apply-service-for-planning-building-and-appeals/): Announcement of Storm ID's contract with the Scottish Government to deliver the next generation Apply service for planning, building and appeals. - [Storm ID achieves ISO 22301 for business continuity](https://stormid.com/blog/storm-id-achieves-iso-22301-strengthening-our-commitment-to-business-continuity/): Announcement of Storm ID's ISO 22301 Business Continuity certification. - [Storm ID appoints Linsey Lydon as Managing Director](https://stormid.com/blog/storm-id-appoints-linsey-lydon-as-managing-director/): Announcement of Linsey Lydon's appointment as Managing Director of Storm ID. - [Storm ID appoints new Board members](https://stormid.com/blog/storm-id-appoint-linsey-lydon-and-mike-cashin-to-the-board/): Announcement of Linsey Lydon and Mike Cashin joining the Storm ID Board. - [Storm ID appoints Stewart Cruickshank to the Board](https://stormid.com/blog/storm-id-appoint-stewart-cruickshank-to-the-board/): Announcement of Stewart Cruickshank joining the Storm ID Board. - [Storm ID wins BIMA award for National Library of Scotland](https://stormid.com/blog/storm-id-wins-bima-award-for-national-library-of-scotland/): Storm ID wins a BIMA award for its work with the National Library of Scotland. - [Storm ID wins Digital Impact Award for Historic England](https://stormid.com/blog/storm-id-wins-digital-impact-award-for-historic-england-local-heritage-hub/): Storm ID wins a Digital Impact Award for the Historic England Local Heritage Hub project. - [UK Government award us for our AI health work](https://stormid.com/blog/uk-government-award-us-for-artificial-intelligence-in-health-and-care/): Storm ID recognised by the UK Government for AI work in health and care. - [Storm ID launches digital diagnostics for asthma](https://stormid.com/blog/storm-id-launches-digital-diagnostics-pathway-to-accelerate-severe-asthma-care/): Launch of a digital diagnostics pathway to accelerate severe asthma care. - [Storm ID awarded Scottish Government contract](https://stormid.com/blog/storm-id-awarded-scottish-government-contract-for-next-generation-official-statistics-and-open-data-platform/): Storm ID awarded the contract for Scotland's next generation official statistics and open data platform. - [Storm ID appointed to Digital Outcomes 7 Framework](https://stormid.com/blog/storm-id-appointed-to-crown-commercial-service-rm6190-technology-services-4-ts4-framework/): Announcement of Storm ID's appointment to the Crown Commercial Service Digital Outcomes 7 (DOS7) framework. - [Storm ID appointed to RM6190 Technology Services 4](https://stormid.com/blog/storm-id-appointed-to-crown-commercial-service-rm6190-technology-services-4-ts4-framework/): Announcement of Storm ID's appointment to the Crown Commercial Service Technology Services 4 (TS4) framework. - [Storm ID joins RM6200 Artificial Intelligence DPS](https://stormid.com/blog/storm-id-appointed-to-crown-commercial-service-rm6200-artificial-intelligence-dps-framework/): Announcement of Storm ID's appointment to the Crown Commercial Service Artificial Intelligence Dynamic Purchasing System framework. - [Storm ID Approved supplier on G-Cloud 14 framework](https://stormid.com/blog/storm-id-awarded-g-cloud-14-status-on-the-uk-government-s-digital-marketplace/): Storm ID achieves G-Cloud 14 approved supplier status on the UK Government Digital Marketplace. - [Storm ID to deliver Welsh Elections Platform](https://stormid.com/blog/storm-id-appointed-to-deliver-new-welsh-elections-information-platform/): Announcement of Storm ID's appointment to deliver a new Welsh elections information platform. - [Storm ID to deliver digital services for NRS](https://stormid.com/blog/storm-id-appointed-as-digital-partner-to-national-records-of-scotland/): Storm ID appointed as digital partner to National Records of Scotland. - [Storm ID secures SPPA Azure Cloud contract](https://stormid.com/blog/storm-id-wins-contract-with-scottish-public-pensions-agency-to-deliver-azure-cloud-support/): Storm ID wins a contract with the Scottish Public Pensions Agency for Azure cloud support. - [Storm ID continues COPFS partnership](https://stormid.com/blog/ongoing-contract-with-crown-office-and-procurator-fiscal-service-as-digital-applications-development-partner/): Storm ID continues its digital applications development partnership with the Crown Office and Procurator Fiscal Service. - [Storm ID signs the Police Industry Charter](https://stormid.com/blog/storm-id-signs-the-police-industry-charter/): Storm ID becomes a signatory to the Police Industry Charter. - [Storm ID partners with Strathclyde Business School](https://stormid.com/blog/storm-id-announces-partnership-with-strathclyde-business-school-to-develop-future-digital-and-data-talent/): Announcement of Storm ID's partnership with Strathclyde Business School to develop future digital and data talent through the Storm Academy. - [Joining new framework for cloud and hosting](https://stormid.com/blog/joining-new-scottish-government-framework-for-cloud-and-hosting-services/): Storm ID joins the Scottish Government framework for cloud and hosting services. - [Care Inspectorate transformation with Storm ID](https://stormid.com/blog/care-inspectorate-digital-transformation-storm-id-deliver-innovative-solution/): Storm ID delivers an innovative digital solution for the Care Inspectorate. - [A digital service for crime victims and witnesses](https://stormid.com/blog/crown-office-and-procurator-fiscal-service-pilot-new-digital-service/): COPFS pilot a new digital service for crime victims and witnesses, delivered by Storm ID. - [Delivering a new Scottish Fire and Rescue website](https://stormid.com/blog/delivering-new-website-and-intranet-for-scottish-fire-and-rescue-service/): Storm ID delivers the new Scottish Fire and Rescue Service website and intranet. - [Continued partnership with SHR](https://stormid.com/blog/continuing-our-digital-partnership-with-scottish-housing-regulator/): Storm ID continues its digital partnership with the Scottish Housing Regulator. - [Historic Environment Scotland partner Storm ID](https://stormid.com/blog/historic-environment-scotland-partners-with-storm-id-on-landmark-redevelopment-project/): Historic Environment Scotland partners with Storm ID on a landmark digital redevelopment. - [National Library of Scotland partner with Storm ID](https://stormid.com/blog/national-library-of-scotland-partners-with-storm-id-to-reimagine-their-digital-experience/): National Library of Scotland partners with Storm ID to reimagine their digital experience. - [Storm ID continuing COPFS partnership](https://stormid.com/blog/ongoing-contract-with-crown-office-and-procurator-fiscal-service-as-digital-applications-development-partner/): Storm ID's ongoing digital applications development contract with COPFS. - [Welcoming Asha, Amber, Alexandria and Aman](https://stormid.com/blog/welcoming-asha-amber-alexandria-and-aman-to-storm-id/): Storm ID welcomes four new team members. - [Welcoming Brian Douglas to the business](https://stormid.com/blog/welcoming-brian-douglas-as-business-development-manager/): Storm ID welcomes Brian Douglas as Business Development Manager. - [Discovering our values](https://stormid.com/blog/discovering-our-values/): How Storm ID developed and defined its core company values. ### Culture, people and community - [A day in the life of a digital consultant](https://stormid.com/blog/a-day-in-the-life-of-a-digital-consultant/): A first-person account of a typical day for a digital consultant at Storm ID. - [A day in the life of a web developer](https://stormid.com/blog/a-day-in-the-life-of-a-web-developer/): A first-person account of a typical day for a web developer at Storm ID. - [Storm Academy: Meet the apprentices](https://stormid.com/blog/storm-academy-meet-the-apprentices/): Introducing the Storm Academy apprentices and their experiences in the programme. - [Storm Academy: Meet the mentors](https://stormid.com/blog/storm-academy-meet-the-mentors/): Introducing the mentors who support Storm Academy apprentices. - [Storm Academy: Partnerships and future development](https://stormid.com/blog/storm-academy-partnerships-and-future-development/): The partnerships underpinning Storm Academy and plans for its future development. - [Building a future of fearless women in computing](https://stormid.com/blog/building-a-future-of-fearless-women-in-computing/): Storm ID's commitment to supporting women in computing and technology careers. - [Celebrating Scotland's women in technology](https://stormid.com/blog/celebrating-scotland-s-women-in-technology/): Recognising the achievements of women in Scottish technology. - [Inspiring the next generation of women at Women in Computing 2024](https://stormid.com/blog/inspiring-the-next-generation-at-women-in-computing-2024/): Storm ID's participation in the Women in Computing 2024 event. - [Mental Health Awareness Week](https://stormid.com/blog/how-storm-id-got-involved-in-mental-health-awareness-week/): How Storm ID got involved in Mental Health Awareness Week. - [Celebrating team spirit at our summer day out](https://stormid.com/blog/celebrating-team-spirit-at-our-summer-day-out/): Storm ID team summer day out. ### Futurescot AI Challenge - [The Futurescot AI Challenge launch](https://stormid.com/blog/the-futurescot-ai-challenge-launch/): The launch of the Futurescot AI Challenge, supported by Storm ID. - [Futurescot AI Challenge Submissions Guidance Part 1](https://stormid.com/blog/futurescot-ai-challenge-submissions-guidance/): Guidance for organisations entering the Futurescot AI Challenge, covering what AI can and cannot do. - [Futurescot AI Challenge guidance part two](https://stormid.com/blog/futurescot-ai-challenge-submissions-guidance-part-two/): Part two of the AI Challenge submissions guidance, covering how to identify use cases. - [Futurescot AI Challenge guidance part three](https://stormid.com/blog/futurescot-ai-challenge-submissions-guidance-part-three/): Part three of the AI Challenge submissions guidance, covering how to assess feasibility. - [Futurescot AI Challenge Shortlist](https://stormid.com/blog/futurescot-ai-challenge-shortlist/): Announcement of the shortlisted entries for the Futurescot AI Challenge. - [Futurescot AI Challenge 2024 winner announced](https://stormid.com/blog/celebrating-innovation-nhs-forth-valley-wins-ai-challenge-2024/): NHS Forth Valley announced as the winner of the Futurescot AI Challenge 2024. - [Next steps for the Futurescot AI Challenge](https://stormid.com/blog/from-ideas-to-action-next-steps-for-the-futurescot-ai-challenge/): Next steps and the judging process for the Futurescot AI Challenge.