Finding the Perfect Mix
There are various options on how you can promote your campaigns, and the mix that works best for you depends on both your business sector and your target audience.
Understanding where your target buyers live online, their needs and habits as well as knowing your available options is key to make the right choices on how to balance your marketing activity.
Finding the perfect marketing mix for your campaign across paid, owned, and earned media requires research and testing. Based on these results, you then run the campaign through the right channels.