The Lead Generation Process
A website visitor usually becomes a lead when downloading gated content, e.g. an eBook, Webinar, or template, where they are asked to submit basic personal data in return for the asset.
This gated content is promoted on social media, email lists, and through other useful content types, such as blog posts, infographics, or videos.
The further your visitors progress through the marketing funnel, the better qualified they become and closer they get to becoming a sales lead.