Orcadian ecommerce for the leader in Scottish designer jewellery

Designer jewellery inspired by the sea, sky and landscape of Orkney

Going for gold

Increase in users 
Increase in transactions
Sales increase

The Challenge

Redevelop an ecommerce platform to improve conversion — and make it easier to manage.

The Objectives

  • Convert more users to buyers

    Improve the user experience to make it easier to make a purchase on the site and track orders.
  • Manage an extensive collection

    Create a system that makes it easy to manage an extensive, dynamic product line.
  • Build strong customer relationships

    Provide all customer data in one place to better support customers.

The Insight

Build a custom service.

Sheila Fleet's complex customer data requirements and extensive product range could not be well supported by an off-the-shelf ecommerce product. 

We couldn't compromise — we built a custom solution.

Key Features

Omnichannel sales and order management

Order details available and manageable in store, online and by telephone

Aggregate CRM data

Combined offline and online database to provide a single view of CRM data

Powerful search

A predictive and faceted search to help users navigate quickly and effortlessly through the product line

Get in Touch

If you're looking to develop a new ecommerce platform like this, get in touch and we can discuss your requirements.