Orcadian ecommerce for the leader in Scottish designer jewellery

Designer jewellery inspired by the sea, sky and landscape of Orkney

Going for gold

21%
Increase in users 
11%
Increase in transactions
15%
Sales increase

The Challenge

Redevelop an ecommerce platform to improve conversion — and make it easier to manage.

The Objectives

  • Convert more users to buyers

    Improve the user experience to make it easier to make a purchase on the site and track orders.
  • Manage an extensive collection

    Create a system that makes it easy to manage an extensive, dynamic product line.
  • Build strong customer relationships

    Provide all customer data in one place to better support customers.

The Insight

Build a custom service.

Sheila Fleet's complex customer data requirements and extensive product range could not be well supported by an off-the-shelf ecommerce product. 

We couldn't compromise — we built a custom solution.

Key Features

Omnichannel sales and order management

Order details available and manageable in store, online and by telephone

Aggregate CRM data

Combined offline and online database to provide a single view of CRM data

Powerful search

A predictive and faceted search to help users navigate quickly and effortlessly through the product line

Sheila Fleet Jewellery

If you're looking to develop a new ecommerce platform like this, get in touch and we can discuss your requirements.