Driving Vision. Sharing Success.
Helping TGI Golf drive it's vision and share it's success
Delivering improved experiences through digital transformation
The Challenge
We were entrusted with building a full service digital platform that would cater for the needs of three different stakeholder groups while guaranteeing a great user experience for each of them:
TGI partners
Full and Associate Partners required access to a number of digital services. Storm worked with TGI to develop MyTGI, an area where partners could manage their information and interact with a number of preferential services.
TGI staff
The TGI team needed an area where they could better serve their Partners. Storm developed a bespoke CRM that tracked partners’ data and usage of My TGI. This allowed TGI to better serve their clients and retain one true source of data.
Potential customers
TGI Golf needed a marketing website to attract potential customers, i.e. those seeking to work with TGI and/or become a partner.
The Objectives
We wanted to improve the user experience for TGI Golf partners through ensuring Single-Sign-On accessibility throughout various applications and by applying a consistent look and feel across the entire TGI Golf digital estate.
Administrative Excellence
We designed an intuitive admin suite to empower TGI Golf staff to take control of their data and services.
Boost Marketing Results
TGI Golf's marketing efforts were to be improved through designing an attractive marketing interface for potential customers and enabling smooth tracking of customer journeys.
Ensure No Loss or Service
Given the business critical nature of the platform, it was essential to deliver a successful launch with no downtime for partners or TGI Golf staff.
The Insight
To integrate user needs of three very different audiences and meet challenging technical requirements due to the scope of data, we developed a bespoke digital platform, utilising a mix of handcrafted code and proprietary systems specifically chosen to meet TGI's and their partners' needs.
It work's great and will save us a lot of timeIan Martin, Senior Retail Consultant, TGI Golf
Key Features
All e-commerce interactions were managed on Merchello, an online plug-in for Umbraco, to guarantee smooth transactions
We built a bespoke application which was used as the foundation for the admin suite and partner database.
The API constituted the heart of our website. It established a connection between Merchello and the SDK and, thus, enabled an overall integration of the platform features.
Related projects
TGI Golf
If you're ready to transform your business, improving the user experience for different groups, get in touch and we can discuss your requirements.