Bloody. Brutal. Bannockburn.
A decisive victory
This project followed an agile approach. We developed our ideas into prototypes fast, tested with representative users, and refined our approach according to their feedback.
Key people from the National Trust for Scotland were involved throughout.
During this phase, we delivered:
- Functional prototypes
- A complex online booking system showing real-time availability
- Battlepedia - a digital encyclopaedia packed with information and 3D imagery
- Teaching guides and resources
Workshops with stakeholders in the early weeks of the project brought forward the top user journeys we had to support.
We then tested those journeys with real users to find out what worked for them - and what didn't. The ticketing system in particular was rigorously tested to make it as easy as possible to book a visit.
"Bloody. Brutal. Bannockburn."
Engaging, immersive content was central to the project’s success. We began planning content early, in order to guide our design decisions.
Ultimately, our newly designed content ranged from Battlepedia text, rotatable 3D images and videos to quizzes and downloadable worksheets.
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If you're ready to transform an attraction, increase footfall and deliver ticketing, get in touch and we can discuss your requirements.