The Burrell Collection

The Art Fund 2023 Museum of the Year, it is ranked amongst the most significant civic museum collections in the UK

The Challenge

The Burrell Collection reopened to the public in March 2022 after major refurbishment. A staggering 9,000 objects form The Burrell Collection. This magnificent collection in its purpose-built home surrounded by beautiful parkland, is ranked amongst the most significant civic museum collections in the UK, comparable to the National Gallery and the V&A in London.

Storm ID has been working in partnership with Glasgow Life since 2009. We were delighted to create a new website to present The Burrell Collection to support the re-opening of this incredible collection and are excited about future development of the website.

The phase 1 website launched in August 2021 with the priority content providing information on the renovation, top collection items and how to donate.

The Objectives

  • Re-establish The Burrell Collection as one of the must-see museums in the UK

    Housing a collection that is one of the greatest ever amassed by a single collector. Promoting the museum as part of the Pollok Country Park visitor destination, including the café, as a retail destination and for commercial hire opportunities.

  • Promote the temporary exhibitions and events programme

    Providing information on key collection areas, the history of The Burrell Collection, the refurbishment project, and the variety of exhibitions and events at the museum.

  • Establish a site for future growth and development

    This phase focussed on supporting the re-launch of The Burrell Collection ahead of future website development to support retail and collections integration.

The Insight

The primary aim was to provide a platform from which to promote the reopening of The Burrell Collection, enticing users to visit and donate.

Key Features

Collection Highlights

With over 9,000 objects making up the collection, the website highlights the top 30 must-see paintings and objects to view when you visit the museum.

Donate

The website promotes the opportunities to donate to the museum and membership and patronage opportunities.

Plan your visit

With The Burrell Collection reopening for visitors, information on how to visit the museum including galleries, digital displays and events, is key.

The Process

The Discovery

  • Understand the needs and requirements of The Burrell Collection
  • User needs, groups and journeys
  • Information architecture
  • Events integration definition
  • Functional requirements

CMS Development

  • A single Umbraco instance to support both Tramway and The Burrell Collection
  • Build pipelines and code repos for each site
  • Images/documents library for each site
  • User access tailored to one or both environments

Performance

  • SEO and paid media recommendations
  • Implementing analytics framework to measure website performance

Testing and Handover

  • Functional and non-functional testing
  • CMS training and set up for content governance procedures
Visit the website

Related projects

The Royal Edinburgh Military Tattoo

Tramway

Get in Touch

If you're ready to transform your digital services or require a new CMS, get in touch and we can discuss your requirements.