The Royal Edinburgh Military Tattoo
Impact of the project
The online shop was redesigned and improved to ensure the presentation and rendering of products reflects the premium experience the Tattoo has created within their retail store.
The History page was built to create an engaging, visual history of the Tattoo and introduce the event to audiences around the world.
A new Seating plan page allows The Tattoo staff to update sections and prices as required to provide an enhanced user experience.
The Umbraco content management system underpins the Tattoo’s website, allowing for non-technical Tattoo users to manage the site according to their needs. This includes customising the site layout or adding components to a page, including cross-promoting relevant shop inventory with alongside aligned content.
We integrated with a number of systems used by the Tattoo, optimise all channels and touchpoints for conversion. These integrations assisted in creating a more seamless and enjoyable experience for users.
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