Understanding Scottish Places
The site was built with progressive enhancement in mind. The first updated version was launched in 2017 and will be constantly reviewed to reflect new data and requirements.
Data should be easily understandable and visually appealing. Rather than displaying bare numbers and tables, USP was developed to encourage users to dig deeper into discovering characteristics of their towns and places. This was achieved through the design of intuitive graphs and clear colour schemes.
USP is available and optimised for every device – desktop, mobile or tablet. We followed a mobile-first mentality and developed the site keeping responsive design in mind. The same applied for browsers: given the target audience of the site, various browser types had to be taken into consideration, which is also reflected in the objective of progressive browser enhancement.
Defining datasets to be visualised through close dialogue with client consortium.
Scoping and prototyping of data visualisation options to ensure legibility and ease of understanding of complex datasets.
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If you're looking to bring interesting data to life with engaging visualisations, get in touch and we can discuss your requirements.