Understanding Digital Disruption

Disrupt or Become Disrupted: Unravelling the Dynamics of Digital Disruption using Airbnb

What is the difference between radical innovation and digital disruption? How can we spot a disrupter and what can businesses do to meet the threat?

Using the case study of Airbnb, we investigate how the hospitality sector has been shaken up by new competitors and offer solutions for businesses affected by disruption - both in the hotel industry and beyond.

In this e-book, you'll learn:

What digital disruption is

  • How to distinguish between a competitor and a potential disruptor
  • How to evaluate the threat of disruption
  • What to do if your industry is being disrupted

Download your free eBook today and get prepared for the unpredictable.

Download your free eBook!

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