About us

Where we've come from. Where we're going.

Our story

Since 2001, we've been at the forefront of digital transformation. Our journey began with a real desire to change how things are done in digital. We've continued to embrace the opportunities that change brings.

With our roots in Edinburgh, we’ve expanded our reach across the UK. Driven by a dedication to pushing what's possible and exploring new horizons. We deliver services today that were unimaginable when we started out.

We've been committed to change for our people too. Ensuring everyone can continually learn, grow and adapt has been pivotal to our success over the years. It's not uncommon to hear someone say they've learnt more in 6 months here than in 6 years somewhere else.

From the very beginning, we’ve aspired to go above and beyond what a lot of other digital consultancies do. We’ve always aimed to be true collaborators with our clients to support their digital and data transformations. From reimagining legacy business models to revitalising entire companies.

We're really proud of the work we've done, but we never rest on our laurels. Digital and data are always changing. And we're excited for the opportunities that change will continue to bring.

Our values

Going above and beyond

Everyone has each other’s back. It doesn’t matter if it’s early, late or out of our comfort zone. We always offer a second pair of eyes or an extra pair of hands.

Battling complacency

Change happens. Nothing stays the same, so there's no use fighting it. Better to roll with it and strive to continually get better.

Expanding our zone of genius

A true master never stops being a student. We're intensely interested in the things that we care about. We want to learn everything we can, from everyone we can.

Not passing the buck

If we say we’re going to do something, then we do it. We always assume responsibility for our own work, choices and actions. No blaming, shaming or passing the buck.

Being genuine

Corporate stuffiness is not for us. We create an open-minded place where we're all free to be ourselves. We know we'll always be treated with dignity and respect.

Sustainability

In alignment with Scottish Government policy, we have a target of reaching net zero emissions by 2045. To do this, we're finding new ways to reduce our environmental impact and improve our efficiency and sustainability through education and innovation.

We've adopted flexible working as default, migrated internal infrastructure to the cloud and localised the supply chain wherever possible. We're also implementing new sustainable development practices.

In redesigning this very website, we've aimed to be as light and low-carbon as possible. Taking a text-first approach and only using heavier elements like images and video when really needed, reducing the weight of the site.

Inclusivity

We care about creating an inclusive and equitable environment for everyone who works with us. One that values diversity and enriches our culture, helps us perform better and lets us be properly innovative.

We really want to create a sense of belonging and mutual respect among our colleagues, partners and clients.

However, we know we're not perfect. We know that inclusion is an ongoing process that requires continuous learning, listening and action. Our People and Culture Forum ensures we commit to this continuous improvement.