Being part of your buyer persona's journey
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Content Marketing Institute
Your content marketing efforts will be more successful if planned strategically.
You can use different types and topics of content to address your audience at specific stages of their decision making process – awareness, consideration, and decision. Your content can be integrated into workflows and automated, while interacting with your buyers in the most personalised way possible.