Setting sail with Caledonian MacBrayne: a data-driven transformation
We are pleased to detail our partnership with Caledonian MacBrayne (CalMac), a vital lifeline connecting Scotland’s west coast communities. We’ll be working closely with CalMac to develop and implement a data strategy to build a culture of data-driven innovation, explore new opportunities and improve service offerings.

Navigating the data landscape
CalMac plays a crucial role in Scotland's island communities, providing essential ferry services to over 26 destinations. A company committed to continuous improvement, CalMac recognises the power of data to drive efficiency, enhance decision-making and unlock new opportunities.
Our collaboration will involve a deep dive into CalMac's data landscape. We'll be:
- Conducting an assessment of their existing data infrastructure, systems and processes.
- Working closely with stakeholders across the organisation to understand their data needs and challenges.
- Defining a future-state vision for the data strategy that aligns with CalMac's strategic goals.
- Providing best practice data governance recommendations to ensure data quality, consistency and security.
Charting a course for success
The data strategy will focus on several key areas:
- Ensuring data is accurate, reliable and easily accessible to those who need it.
- Empowering CalMac to further data-driven decisions at all levels of the organisation.
- Optimising operations and resource allocation through data insights.
- Developing a culture of data-driven innovation to explore further opportunities and improve service offerings.
"We are excited to join CalMac on this data-driven journey with CalMac. Our expertise in data strategy and delivery, combined with CalMac's deep understanding of their operational and customer needs, will enable us to put in place further important foundations for future success."
Smooth sailing ahead
We'll be collaborating with CalMac through every stage of the project, from initial assessment and planning to ongoing support in implementation. Our agile approach will ensure that the data strategy is flexible and responsive to CalMac's evolving needs.
"We are on a journey to fully embed a data driven culture and to recognise data as one of our most important assets. This collaboration with Storm ID is important to accelerate our plans and ensure we build the right foundations moving forwards."
We are proud to partner with CalMac on this important initiative and look forward to helping them navigate the exciting waters of data-driven transformation.