Storm ID appoints Linsey Lydon as Managing Director
Award-winning digital, data and AI consultancy Storm ID today announced the appointment of Linsey Lydon as its Managing Director. The move comes as the consultancy embarks on an ambitious three-year growth plan. Key elements of this strategy involve introducing Storm ID’s expertise into new markets across the rest of the UK, diversifying its revenue mix and significantly growing its AI-related revenues.
Linsey’s appointment marks a significant step in Storm ID’s journey, as the consultancy looks ahead to its 25th anniversary in 2026. Founded in 2001, Storm ID has grown organically to become one of Scotland's leading, and enduring, digital success stories.
The consultancy has established itself as a trusted delivery partner for digital transformation, data and AI solutions, serving a diverse portfolio of clients across Scotland and the rest of the UK, including with numerous Scottish and UK Government departments and public sector bodies. The consultancy currently employs around 100 staff and is now strategically focused on expanding its reach and impact across the UK.
Linsey brings a wealth of experience to the role, having been an integral part of Storm ID for the past 12 years, most recently serving as Client Services Director. Her deep understanding of the business, its clients, and the evolving digital landscape will be crucial in driving growth.
Two of the original co-founders will continue to serve; Paul McGinness as Executive Chair, and Craig Turpie as Executive Secretary, providing ongoing strategic guidance and support with new business development, developing IP and revenues around AI and marketing, demonstrating their enduring commitment to the business they helped establish. The board also includes long-standing members of the senior leadership; James Lynch, Jason Kennedy, Tim Threlfall, Stewart Cruickshank and Mike Cashin, all of whom have dedicated more than a decade of service each.
Storm ID’s three-year strategy will see an intensified focus on delivering impactful digital, data and AI consulting services. This will involve a targeted drive to introduce Storm ID’s expertise to new markets across the rest of the UK. The consultancy aims to significantly grow its revenues derived from AI-related projects.
I’m looking forward to leading the company through this next phase of growth, building on our strong foundations and driving innovation in digital transformation, data and AI for our clients, within Scotland and across the UK.
“I’m honoured to take on the role of Managing Director at such a pivotal time for Storm ID,” said Linsey Lydon. “Having been part of this fantastic team for over a decade, I’ve witnessed firsthand the extraordinary talent and passion that defines us. I’m looking forward to leading the company through this next phase of growth, building on our strong foundations and driving innovation in digital transformation, data and AI for our clients, within Scotland and across the UK.”
Original co-founders Paul McGinness and Craig Turpie commented jointly: “We are delighted to announce Linsey’s appointment as Managing Director. Her commitment to Storm ID, deep understanding of our clients’ needs, and proven leadership makes Linsey the ideal person to steer us through its next chapter of growth. We have full confidence in her vision and ability to lead the team to even greater success, as we continue to focus on delivering value in digital transformation, data and AI, building on our strong legacy.”
About Storm ID
Founded in Edinburgh in 2001, Storm ID has grown to become one of Scotland's leading digital success stories. The award-winning digital transformation consultancy, headquartered in Leith, Edinburgh, partners with organisations across Scotland and the UK.
The consultancy is a Microsoft Solutions Partner with a range of designations, working in partnership with clients across various sectors, including Scottish and UK Government departments and public sector bodies. 2026 will mark Storm ID’s 25th year of operation.