Who are your customers? Find out with buyer persona development


...back to Inbound Marketing

Why you need to know your Buyer Personas

Inbound marketing begins with knowing your potential customers, understanding their needs and challenges, and how your product or service uniquely solves them. In that way, you address your audience’s pain points and help them find the right solution.

Buyer Personas are semi-fictional representations of your target customers, summarizing characteristics based on research that will help you understand their motives, problems, and attitudes. Based on these insights you can then create valuable content for your target audience that helps to move them through the buyer journey towards a qualified lead.


Persona Development

We help you identify and understand your potential customer groups by developing buyer personas for your business. Each profile contains typical characteristics such as demographic aspects, interests, preferred social platforms and channels you can reach them on, and the challenges you can help them solve. This will enable you to deliver content that will be most relevant and useful to your audience.


Identifying Trends

We base your personas on thorough research, close observation of social platforms, and years of experience. Our inbound marketing team are experts in analysing trends and social patterns to develop practically useful personas representing your typical customer group.

Depending on the maturity of your business, we can work with existing customer data or identify new potential audiences based on where you want to position your business in the future.