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Why you need to know your Buyer Personas
Inbound marketing begins with knowing your potential customers, understanding their needs and challenges, and how your product or service uniquely solves them. In that way, you address your audience’s pain points and help them find the right solution.
Buyer Personas are semi-fictional representations of your target customers, summarizing characteristics based on research that will help you understand their motives, problems, and attitudes. Based on these insights you can then create valuable content for your target audience that helps to move them through the buyer journey towards a qualified lead.