How to Integrate Marketing Automation
Marketing automation requires a data-driven approach.
We help you make sure you have all your baseline metrics before you get started, to be able to demonstrate the positive impact that marketing automation has on the numbers.
Marketing automation only works if you have enough leads in your database and strong inbound lead generation strategies in place that will continually bring new leads into the top of the funnel.
Without lead volume, your marketing automation efforts will stall and fall short. At Storm ID, we are ideally positioned to review your whole inbound marketing process to make sure everything is in place to support an ideal marketing automation flow. With deep understanding of your personas, we also ensure you have the right content available for each stage of the buyer journey.
Finally, we provide assistance in evaluating and testing your end-to- end process to make sure you have all the ingredients for success.