
Scottish Wildlife Trust
Impact of the project
Scottish Wildlife Trust
The Trust advances their mission through legislative policy, campaigning work, practical conservation, and innovative partnerships, in addition to managing a network of 120 wildlife reserves across Scotland. They aim to inspire people to take positive action through their education and engagement activities.
Scottish Wildlife Trust engaged Storm to improve visibility and awareness of their brand leading to an increase in memberships through the management and optimisation of their Google Ad Grants programme.
About Google Ad Grants
What we delivered
• Restructured their existing Google Ads account to improve performance and optimise utilisation of the available Google Ad Grants budget.
• Ensured the Google Ad Grant requirements were met for Scottish Wildlife Trust to maintain positive key performance indicators and prevent account suspension.
Thanks to Storm’s effective management of our Google Ad Grant, we saw a significant increase in click-throughs
to our website and an uplift in sales of our wildlife adoptions.
Pete Haskell | Head of Communications & Engagement | Scottish Wildlife Trust
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