Inspiring contemporary visual arts and performance

The Challenge

Tramway is a renowned international arts venue with an interdisciplinary spirit whose mission is to enrich and inspire communities by providing ambitious, innovative and culturally relevant contemporary visual art and performance. Tramway is a Creative Scotland Regularly Funded Organisation (RFO) and is managed by Glasgow Life.

Storm ID has been working in partnership with Glasgow Life since 2009 in their digital programme and transformation to support the evolution of the organisation. In 2012 we launched the first Tramway website. In 2021, Storm ID designed, developed and launched a replacement Tramway website and a new Burrell Collection website, utilising one Umbraco installation for both websites.

The redeveloped Tramway website needed to support users in accessing visitor and what’s on information, with events surfaced by API from a bespoke Glasgow Life events database, developed by Storm ID.

The Objectives

  • Drive ticket sales and attendance

    With Tramway re-opening following the Covid-19 pandemic, there is a drive to increase ticket sales and footfall. Raising Tramway’s profile locally and internationally and to promote it as a dynamic centre of contemporary arts were high priority for the new website. 
  • Fulfil the requirements of the Regular Funding agreement

    A technically sophisticated, contemporary designed website to match the dynamism of Tramway’s funded programme with an archive showing a legacy of artists’ work and the funder’s investment were required. 
  • Content management system migration

    Implement a new content management system to underpin Tramway, with a single Umbraco installation for this and a second website (Burrell Collection), providing cost efficiencies and reuse of code where possible. 

The Insight

The primary aim was to provide Glasgow Life with a cost-efficient Umbraco solution to manage two websites, with Glasgow Life branding visible across Tramway and the Burrell Collection but distinctive branding of each website also on display.

Key Features

Prominent imagery.

With Tramway being an arts venue, it was critical to make use of the available imagery to present the venue, projects and events.

Event filter

An easy-to-use events filter was put in place to support users in searching for either Visual Arts or Performance events.

Single Umbraco instance

A single Umbraco instance supporting two websites allowed for the second build to benefit from learnings and the reuse of code where possible.

The Process


  • Understand the needs and requirements of Tramway and Burrell Collection
  • Information architecture
  • Events integration definition  
  • Wireframes

CMS Development

  • Reuse of code across both sites where possible
  • Build pipelines and code repos
  • Images/documents library for each site
  • User access tailored to one or both environments


  • SEO recommendations to ensure no loss in rankings for the replacement site
  • Implementing analytics framework to measure website performance

Testing and Handover

  • Functional and non-functional testing
  • CMS training and set up for content governance procedures

Get in Touch

If you're ready to transform your digital services or require a new CMS, get in touch and we can discuss your requirements.