
Tramway
Inspiring contemporary visual arts and performance
The Challenge
Storm ID has been working in partnership with Glasgow Life since 2009 in their digital programme and transformation to support the evolution of the organisation. In 2012 we launched the first Tramway website. In 2021, Storm ID designed, developed and launched a replacement Tramway website and a new Burrell Collection website, utilising one Umbraco installation for both websites.
The redeveloped Tramway website needed to support users in accessing visitor and what’s on information, with events surfaced by API from a bespoke Glasgow Life events database, developed by Storm ID.
The Objectives
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Drive ticket sales and attendance
With Tramway re-opening following the Covid-19 pandemic, there is a drive to increase ticket sales and footfall. Raising Tramway’s profile locally and internationally and to promote it as a dynamic centre of contemporary arts were high priority for the new website. -
Fulfil the requirements of the Regular Funding agreement
A technically sophisticated, contemporary designed website to match the dynamism of Tramway’s funded programme with an archive showing a legacy of artists’ work and the funder’s investment were required. -
Content management system migration
Implement a new content management system to underpin Tramway, with a single Umbraco installation for this and a second website (Burrell Collection), providing cost efficiencies and reuse of code where possible.

The Insight
Key Features
With Tramway being an arts venue, it was critical to make use of the available imagery to present the venue, projects and events.
Event filter
An easy-to-use events filter was put in place to support users in searching for either Visual Arts or Performance events.
Single Umbraco instance
A single Umbraco instance supporting two websites allowed for the second build to benefit from learnings and the reuse of code where possible.

The Process
Discovery
- Understand the needs and requirements of Tramway and Burrell Collection
- Information architecture
- Events integration definition
- Wireframes
CMS Development
- Reuse of code across both sites where possible
- Build pipelines and code repos
- Images/documents library for each site
- User access tailored to one or both environments
Performance
- SEO recommendations to ensure no loss in rankings for the replacement site
- Implementing analytics framework to measure website performance
Testing and Handover
- Functional and non-functional testing
- CMS training and set up for content governance procedures
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Get in Touch
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