Consumer Scotland

Providing a voice for consumers in Scotland

The Challenge

The new non-ministerial public body Consumer Scotland required a new website as part of it being established in 2022. The website’s primary purpose is to provide a platform for consumer advocacy and advice in order to: 

  • Reduce harm to, and increase confidence for consumers

  • Increase the extent to which consumer matters are taken into account by public authorities in Scotland

  • Promote sustainable consumption and practices while also advocating inclusion, fairness, prosperity, and other aspects of wellbeing

Storm ID was appointed to develop and deliver a new website and brand identity, as well as ongoing hosting, maintenance and support. The project focused on accessible design, SEO and Google Analytics best practice and training, and robust and secure application and infrastructure configuration using the modern open-source Umbraco CMS and Microsoft Azure.  

The Objectives

  • Brand identity

    Creation of a new brand identity with simple user guidelines for the Consumer Scotland team. Outputs included a logo, colour palette, and fonts for use on the new website.

  • Content design

    Storm ID and Consumer Scotland working collaboratively to produce content. This also included training to have the correct tone of voice in place and allow for knowledge sharing for content creation after launch. 

  • Extensible front end

    A comprehensive stack of content types and components for Consumer Scotland to flexibly build website pages such as document lister, contact form, feedback form, notification banner, among others.

Two tablet devices, showing the variety of championships, and a closer look at a specific championship

The Insights

The site launch was phased from May 2022 through to June 2022. This included a short public Beta phase to capture user feedback to inform continuous improvement. 
A multi-device arrangement showing various screens from the Cycling World Championships website
A multi-device arrangement showing various screens from the Cycling World Championships website

Key Features

Umbraco CMS

Umbraco provides flexible content types and components for building out pages. This allows administrators to easily add new content as its developed. 

Consumer support

As a new statutory and independent body for consumers, one of the key goals of the site is to help consumers with resources to support for general advice, financial advice and more. 


The News content type allows for Consumer Scotland to publish the latest updates around the new body to inform visitors. 

The Process


  • Content Design and Design worked in tandem with Consumer Scotland to produce Adobe XD wireframes showing real content in-situ 
  • Creation of a new brand identity

CMS Development

  • Storm ID’s first site developed in Umbraco 9, the latest version at the time of build
  • Building a range of flexible content types and templates to ensure the site can grow


  • Implementing analytics framework to measure website performance 
  • Implementing SEO recommendations to establish search result rankings 

Testing and Handover

  • Facilitated a penetration test through a CREST approved third party supplier
  • Functional and non-functional testing 
Laptop device showing a single venue

Get in Touch

If you're ready to transform your digital services or require a new CMS, get in touch and we can discuss your requirements.