Easier, faster transactions for retailers of every size
Digital channel shift for a print media distributor
Savings. Delivered.
The Challenge
Modernise a telephone-based business.
Although undeniably successful, Menzies Distribution was primarily a telephone-based business. With over 29,500 customers, that made for a lot of phone calls. The company had identified that allowing retailers to manage orders online could increase satisfaction and efficiency.
However, Menzies’ digital platform had limited uptake. Over 85% of interactions were taking place over the telephone. To encourage a shift to digital, we had to create online services that customers would want to use.
The Objectives
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Drive channel shift
Encourage Menzies customers to use the company’s digital services, rather than the telephone. -
Extend competitive lead
Build on Menzies’ competitive advantage and cement its leading market position. -
Establish single technology stack
Consolidate Menzies’ technology into on a single framework with apps on recognised platforms.
The Insight
At the same time, user expectations were increasing, fuelled by wide adoption of mobile devices and apps. It was clear that Menzies’ existing digital platform was not achieving the standards customers expected.
The result? A business ripe for digital transformation.
The i-Menzies upgrade provides retailers with a system which is attentive to their requirements and easy to use.David Cooke. Menzies Distribution
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