Delivering for Menzies Distribution
To ensure we approached the website’s build and design with a user-centric focus, we conducted a user experience workshop. Initially, we considered the website’s user groups. These primary audiences were identified as private investors, business customers, non-account customers and the general public. From this knowledge, we were able to create calls-to-action within the website and build content around the specific information each user group would likely be most interested in.
Our UX team tackled the challenge of making the website easily adaptable to future expansion by creating an information architecture which provided enough flexibility within the framework to expand alongside the company’s growth. They designed reusable templates that could be adapted and developed to allow the site to expand and evolve as needed.
To build the website for future changes, it would need to be both granular and adaptable. We knew that the site would have to rely heavily on content to provide robust signposting throughout. This insight, plus the 'ease of use' requirement and the knowledge that it would need to expand quickly and easily in future, led us to choose to develop the website in Umbraco.
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