Helping save lives
Supporting blood donation across Scotland
Informing and attracting blood donors
This campaign website informs current blood donors and attracts new donors. The new site would act as the primary online destination for Scottish National Blood Transfusion Service (SNBTS) for all donor activity.
With a large and engaging social media presence, Scotblood needed a new site that was responsive on mobile devices as well as desktop.
The site needed to educate users on blood types, current stocks and eligibility criteria. With donation sessions taking place across Scotland, including the 6 static donor centres, the functionality to search for session times was also important to include.
Improve User ExperienceProvide an accessible and informative website that is responsive by default, provides rich content and is integrated with social media
Support usersHelp potential donors throughout their user journey from donation eligibility to locating nearest donation centre
Increase access and engagement with target audienceEducate potential donors on eligibility and blood groups to increase the registration and timely attendance of donors
Technical reuse and valueHelp NSS reuse existing in-house technologies and only introduce additional technologies when required
Sites across the NSS digital estate will be able to aggregate search results from both their own content as well as relevant content from other associated sources within the same search results. Simultaneously, they will maintain the power to filter results and discover new content through the power of multi-organisational faceted view.
We also worked with SNBTS and held interviews with donors and potential donors to ensure relevant and evidence based information was used to develop the user journey. This helped SNBTS present engaging and relevant information and features and it is hoped this approach will deliver long-term benefits.
Positive user feedback during 8 week beta period. Over 60% of traffic is from mobile devices.
To help potential donors find donor centres near them.
Based on usability testing.
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If you're looking to support citizens with easier access to information and digital services, get in touch and we can discuss your requirements.